Featuring an introduction by mark crispin miller the hidden persuaders has sold over one million copies and forever changed the way we look at the world of advertising vance packard 1914 1996 was an american journalist social critic and best selling author. For anyone born in the mid twentieth century the hidden persuaders is an intriguing look at the beginnings of advertising and marketing as it influenced our wants and needs our purchasing decisions our political views and even possibly a stretch led to our current economic situation. The hidden persuaders longmans green co london o new york o toronto longmans green and co ltd 6 7 clifford street london w i thibault house thibault square cape town 605 611 lonsdale street melbourne longmans green and co inc 55 fifth avenue new york 3. The volume i made off with was a 75 cent paperback of the hidden persuaders by vance packard it did scandalize me completely but it did so by exposing the secret world of advertising and
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